Why Keeping Up With Dental Research is Essential for Growing Your Practice

For many dental professionals, keeping up with continuing education or professional reading takes a back seat to the day-to-day running of the office. They’ll attend a CE seminar if the topic is especially interesting or the venue is especially good, … Read More

10 Coffee Mugs You Can’t Do Dentistry Without

Because coffee first..then do the dentistry.

10 hilarious coffee mugs you just can’t do dentistry without

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You probably need one of these awesome dental mugs

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Beyond Wine and Cheese: 5 Quick Ideas for Dental Savings Plan Marketing Events

In my new book, HOW TO GROW YOUR DENTAL MEMBERSHIP PLAN: Marketing secrets behind my 1.4 million dollars of growth, I talk about how wine and cheese socials helped me market my in-house dental savings plan directly to senior citizens. … Read More

An In-House Dental Savings Plan for Seniors? Here are 5 Reasons it’s a Winning Idea

Seniors are a perfect target market for an in-house dental savings plan (DSP). While other demographic groups might be interested in your DSP, senior citizens have a unique set of circumstances influencing their dental care.  Here are 7 reasons senior … Read More

10 Things Not to Take Into a Dental Office

It seems there is some confusion in the public sphere regarding what should and should not be taken into the dental office. So, as a public service we have decided to make a list of things that are NOT okay … Read More

Finding Your Ideal Patients with Better Marketing

In my experience, most dental offices are pretty bad at marketing. They’ll invest in a mix of newspaper ads, phone book advertisements, maybe a radio spot. In some areas, they’ll have billboards. Many sponsor Little League teams. Everyone has a … Read More

Why Your Dental Patients Need You to Speak with Authority

We’ve all been there before. You walk into an examining bay and meet the patient in the chair. He hasn’t seen a dentist in years. His teeth and gums are a wreck. The state of his mouth is impacting his … Read More

A Dental Caries Expert’s Take on Floss-Gate

Goodness, there is quite the sh*t storm going on in the media regarding the AP article on flossing. While everyone is weighing in, many dental patients felt relief, knowing their un-flossed teeth were not really any worse off. But, what … Read More

This is How to Make the World Better Today

The world really seems to be down doesn’t it?

It seems the only news is negative and sad. We are exasperated at the sadness and it’s easy to think there really isn’t anything we can do to make the world … Read More

Beyond the Phone Book: Five Creative Places to Market Your Dental Practice

Where do your patients hear about your practice? The phone book? Word of mouth? Billboards and the radio? Chances are that you’re already doing all the normal things to market your practice. But have you tried these low-cost and yet … Read More