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6 Tips to Handling a Negative Online Review

February 16, 2017 |

With approximately 88 percent of consumers today using online reviews in making their mind about local businesses, reviews are a prominent part of your dental practice’s online presence. And now, as individuals are gradually using their smartphones to search for … Read More

The Definition of ‘Oral Health’ Recently Received an Official Update

February 13, 2017 |

If you were to ask your patients what the definition of “oral health” is, how do you think they’d respond?


Mostly likely (and probably with a bit of a guilty conscience) they’d say that oral health simply means to … Read More

5 Reasons You Stink At Treatment Plan Presentation

February 9, 2017 |

I’ve watched dentists propose treatment in every way possible, and have come to a conclusion; some just suck. They write scripts and rehearse their pitch. They buy chairside explainer cards and subscribe to cute videos. They hire treatment plan coordinators, … Read More

5 Ways to Produce More Powerful, Short-form Dental Blog Copy

February 7, 2017 |

In a day when more and more patients go online to find a dentist, blogging has never been more important for helping you maintain a thriving dental practice. Blogging communicates your office values, helps inform your patients, and will even … Read More

Should Dentists Partner with Physicians for Better Diagnoses and Treatment?

January 26, 2017 |

Once upon a time, dentistry fitted into a neat little box. Dentists dealt with teeth. Physicians dealt with the rest of the body. The only time a dentist would chat with a physician was if they happened to belong to … Read More

4 Essential Traits Shared by the Best Front Office Teams

January 23, 2017 |

While the hygienist, dental assistant, and the dentists themselves all play essential roles in creating a great experience for dental patients, a positive dental experience begins long before anyone starts working on teeth!


In fact, the way someone perceives … Read More

Gain New Patients from Google Without Risking Your Wallet

January 19, 2017 |

Many dentists feel that gaining new patients from Google is a nebulous, enigmatic endeavour.


You get a cold call and sign up for the sales pitch. Or maybe they came recommended by another dentist you trust. Either way, no … Read More

Content Marketing with Trade Journal Articles: Reaching the Right People

January 16, 2017 |

Do you write articles for trade journals? If you don’t you’re missing out on a valuable authority –based marketing opportunity.  Trade magazines are valuable because they reach the people most likely to be interested in your products and services.


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Guest Blogging: 3 Things That Make Site Editors Love Your Posts

January 12, 2017 |

If you’re reading this article, you’ve already figured out that guest blogging is one of the best ways to reach new audiences and build a strong digital presence for your dental practice.



Of course, site editors can be … Read More

How to ‘Close the Deal’ on Dental Treatment Plans

January 9, 2017 |

Once upon a time, in the golden age of dentistry, patients chose a single dentist. They trusted his treatment plans, never shopped around, and were willing to do whatever it took to improve their oral health. Flash forward to today’s … Read More