dental marketing
You Can’t Pay Bills with Branding
May 26, 2016 | Chris MoriarityWe all know you shouldn’t judge a book by its cover, but for many in dentistry, that’s all they’ve got.
Very few people get to truly pull back the curtain on the business side of dentistry and evaluate a … Read More
10 Easy Ways to Stop Missing Calls and Losing New Patients
May 2, 2016 | Dr. Christopher Phelps 1Does your staff do a good job answering the phone, or do they miss calls? How do you know? By “missed” we mean a call that goes to voicemail, get’s a busy signal or the caller hangs up because no … Read More
Beyond SEO: 5 Essential Elements of a Successful Dental Office Website
April 14, 2016 | Dr. Christopher Phelps 1Is your dental office website optimized to attract new patients, or just to attract search engines? Here are 5 must-haves for a patient-friendly site.
How are new patients finding your dental practice? Chances are, if they’re like 90% of … Read More
How to be the ‘Amazon Prime’ of Dental Care
April 12, 2016 | Bob BowersOne of the most incredible shifts in the customer/service realm has been the success of Amazon Prime. Amazon took what was merely a transactional relationship with its customers and flipped the relationship into what is known as a known asset.
Swag Bag Recruiting: How Reciprocity Leads to New Patient Referrals
March 21, 2016 | Dr. Christopher PhelpsUse the principle of reciprocity to increase new patient referrals to your dental practice.
How do you attract new patients to your practice? If you’re like many dentists, you focus on post card campaigns, radio advertisements, and ads in … Read More
Honest Dental Office Job Titles
March 14, 2016 | ReminMediaSure, we can give ourselves fancy names like Scheduling Coordinator, Doctor of Dental Medicine and Oral Care Specialist, but after the end of a long day, these job descriptions feel a bit more accurate.
via GIPHY
Front … Read More
How to Market Dental Services to a Target Audience
March 10, 2016 | Dr. Christopher PhelpsTo get the best ROI for your budget, market your dental services to a narrowly targeted audience. Here’s how to get started.
Dentists need to attract new patients to expand their practices, but not all new patients are profitable … Read More
Does Call Tracking Affect My SEO?
March 3, 2016 | Dr. Christopher PhelpsThere is a ton of misinformation out there about call tracking and SEO. Dr. Phelps dispels those myths and explains how it actually works.
How do you know which online advertising campaigns are connecting new patients to your practice, … Read More
5 Phone Habits to Increase New Patient Yield
February 18, 2016 | Dr. Christopher Phelps 2Improving staff phone habits can dramatically increase your new patient yield. Here’s where to start.
How do you get new patients in the door? You may try to attract them with ads and outreach, or with an excellent website. … Read More
A Confused Mind Always Says No: How to Create a Presentation That Sticks
February 9, 2016 | Margy SchallerIf you want your presentations to stick, you must keep your message simple. Here are a few tips on how to make sure your presentation makes a huge impact on your audience.
Think about pieces of art, design, music, or speeches that became iconic vs. those that … Read More