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dental marketing

You Can’t Pay Bills with Branding

May 26, 2016 |

We all know you shouldn’t judge a book by its cover, but for many in dentistry, that’s all they’ve got.


Very few people get to truly pull back the curtain on the business side of dentistry and evaluate a … Read More

10 Easy Ways to Stop Missing Calls and Losing New Patients

May 2, 2016 | 1

Does your staff do a good job answering the phone, or do they miss calls? How do you know? By “missed” we mean a call that goes to voicemail, get’s a busy signal or the caller hangs up because no … Read More

Beyond SEO: 5 Essential Elements of a Successful Dental Office Website

April 14, 2016 | 1

Is your dental office website optimized to attract new patients, or just to attract search engines? Here are 5 must-haves for a patient-friendly site.


How are new patients finding your dental practice? Chances are, if they’re like 90% of … Read More

How to be the ‘Amazon Prime’ of Dental Care

April 12, 2016 |

One of the most incredible shifts in the customer/service realm has been the success of Amazon Prime. Amazon took what was merely a transactional relationship with its customers and flipped the relationship into what is known as a known asset.



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Swag Bag Recruiting: How Reciprocity Leads to New Patient Referrals

March 21, 2016 |

Use the principle of reciprocity to increase new patient referrals to your dental practice.


How do you attract new patients to your practice? If you’re like many dentists, you focus on post card campaigns, radio advertisements, and ads in … Read More

Honest Dental Office Job Titles

March 14, 2016 |

Sure, we can give ourselves fancy names like Scheduling Coordinator, Doctor of Dental Medicine and Oral Care Specialist, but after the end of a long day, these job descriptions feel a bit more accurate.




Front … Read More

How to Market Dental Services to a Target Audience

March 10, 2016 |

To get the best ROI for your budget, market your dental services to a narrowly targeted audience. Here’s how to get started.


Dentists need to attract new patients to expand their practices, but not all new patients are profitable … Read More

Does Call Tracking Affect My SEO?

March 3, 2016 |

There is a ton of misinformation out there about call tracking and SEO. Dr. Phelps dispels those myths and explains how it actually works.


How do you know which online advertising campaigns are connecting new patients to your practice, … Read More

5 Phone Habits to Increase New Patient Yield

February 18, 2016 | 2

Improving staff phone habits can dramatically increase your new patient yield. Here’s where to start.


How do you get new patients in the door? You may try to attract them with ads and outreach, or with an excellent website. … Read More

A Confused Mind Always Says No: How to Create a Presentation That Sticks

February 9, 2016 |

If you want your presentations to stick, you must keep your message simple. Here are a few tips on how to make sure your presentation makes a huge impact on your audience.


Think about pieces of art, design, music, or speeches that became iconic vs. those that … Read More