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dental marketing

Hooking New Patients: Setting Yourself Apart from the Crowd with Brand Identity

September 14, 2015 |

If you followed the advice in my last article, you’ve started using data to make marketing decisions. You know who your best patients are, and you know where to look for more patients like them. That means you’re ready to … Read More

Social Reach Decoded

July 9, 2015 |

We have been on a mission to help doctors know enough about social media lingo to be dangerous. If you have missed the last few articles, check them out.


Social Reach

Dry definition:

“The estimated number of individuals in … Read More

Social Media Marketing (SMM) Decoded

June 4, 2015 |

As we shared last time, in SEO decoded, computer nerds have a special way of communicating. If you are a dental professional and have zero idea what your online presence is, or tune out when ‘those internet people’ start talking, … Read More

SEO Decoded: What you need to know to be dangerous

May 18, 2015 | 1

If you can’t explain it simply, you don’t understand it well enough. – “Albert Einstein”



If you have been in the business long enough, you have seen the dental marketing agencies try to impress doctors with brochures, landing … Read More

Are you a dental discount addict?

February 17, 2015 | 3

Most businesses have a goal of staying in business; things like retention, word of mouth, trust, and a respectable reputation are important to them. But, they send a different message when they choose to play the discount manipulation game with … Read More

How to develop an Ideal Patient Profile to attract the right patients to your practice

January 28, 2015 | 1

One of the few things my wife and I do NOT see eye to eye on is how to go shopping.  When I go shopping I know exactly what I am going to purchase, the brand, the model, and the … Read More

6 ways to improve your dental Facebook page to get more patients

January 21, 2015 |

81% of adults are on the internet. The largest social media outlet used is Facebook. I think we can all agree that if you aren’t paying much attention to your practice Facebook account, it is probably time to start.  Using … Read More

Who else wants to boost patient flow AND case acceptance this year?

January 21, 2015 |

As we start off another New Year, dentists and dental practice managers are scurrying to figure out the secret ingredients to boost patient flow and case acceptance in 2015.  While there is no one “secret sauce”, there is a key … Read More