10 Dental Patients That Suck the Life Out of Me

Don’t get me wrong, most of the time I love my patients. I am thankful for anyone who chooses to walk through my office door and put their trust in me and my team. However…by the time Thursday rolls around, … Read More

Consistent Persuasion: How to Use the Principle of Consistency to Get Your Dental Patients Better Care

Use Cialdini’s principle of persuasion to give your dental patients better care. Here are three easy ways to get started today.

Since I learned how to use the Cialdini Method of ethical persuasion, I’ve found a number of ways … Read More

4 Dental Companies Jump on the ‘Subscription Box’ Trend – Does it Work?

If you haven’t been living under a rock chances are good you have at least heard of the ‘subscription box’ trend. If you love travel, books, or beauty, there is a business tapping in on your desire to have special … Read More

What You Don’t Know About Motivational Interviewing, But Should: Interview with Lynn Carlisle

Q: Can you give our readers a brief synopsis of Motivational Interviewing?

A:  Motivational Interviewing was originated by William Miller, Ph.D. in the early 1980’s. Miller was a psychologist whose early training was in client-centered therapy and cognitive-behavioral approaches. He … Read More

3 Tips to Better Your Case Presentation Skills

Mandy, a hygienist for the last 10 years, was not looking forward to her day at the office.

Every day she goes through the same routine: Oral assessment, discuss outstanding treatment plan, hear ‘no’ from the patient to scheduling … Read More

Swag Bag Recruiting: How Reciprocity Leads to New Patient Referrals

Use the principle of reciprocity to increase new patient referrals to your dental practice.

How do you attract new patients to your practice? If you’re like many dentists, you focus on post card campaigns, radio advertisements, and ads in … Read More

Throw(way)back Thursday: I Bet You Didn’t Know This About Plaque

As dental professionals we are always working to educate our patients about the mouth-body connection and about the complexity of the dental biofilm. This TED Talk will blow you away at what archeologists are finding out about ancient disease through the study … Read More

Honest Dental Office Job Titles

Sure, we can give ourselves fancy names like Scheduling Coordinator, Doctor of Dental Medicine and Oral Care Specialist, but after the end of a long day, these job descriptions feel a bit more accurate.

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Front … Read More

How to Market Dental Services to a Target Audience

To get the best ROI for your budget, market your dental services to a narrowly targeted audience. Here’s how to get started.

Dentists need to attract new patients to expand their practices, but not all new patients are profitable … Read More

Need a Monday pick-me-up? Start here, then drink all the coffee.

Do you ever notice how great Mondays can be?  Yeah right, you hate Mondays. Mondays seem more like this than anything:

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The fact is that I love Mondays!  Mondays I get to have a call with my group of … Read More