Numbers Don’t Lie….Or Do They?

Three men on a road trip decide to grab a cheap hotel for the night. The price of the room is $30.00.  In the morning, they each pitch in $10.00 ($10.00 X 3 = $30.00) and begin to leave. The … Read More

An In-House Dental Savings Plan for Seniors? Here are 5 Reasons it’s a Winning Idea

Seniors are a perfect target market for an in-house dental savings plan (DSP). While other demographic groups might be interested in your DSP, senior citizens have a unique set of circumstances influencing their dental care.  Here are 7 reasons senior … Read More

Complex Terms and Simple Solutions

Let me just start with a simple truth. The universe isn’t conspiring for or against anyone. Successful dentists aren’t part of some chosen sect and struggling offices aren’t hopeless.

You always hear, “Success is where preparation meets opportunity.” Well, … Read More

Finding Your Ideal Patients with Better Marketing

In my experience, most dental offices are pretty bad at marketing. They’ll invest in a mix of newspaper ads, phone book advertisements, maybe a radio spot. In some areas, they’ll have billboards. Many sponsor Little League teams. Everyone has a … Read More

How to Achieve Olympic-Sized Success in Your Practice

I don’t know about you, but I enjoyed watching the Olympics for so many reasons. I love to see people realize their dreams and give it their all.  What strikes me though, is how easy they make it all seem.  As … Read More

Why Your Dental Patients Need You to Speak with Authority

We’ve all been there before. You walk into an examining bay and meet the patient in the chair. He hasn’t seen a dentist in years. His teeth and gums are a wreck. The state of his mouth is impacting his … Read More

Beyond the Phone Book: Five Creative Places to Market Your Dental Practice

Where do your patients hear about your practice? The phone book? Word of mouth? Billboards and the radio? Chances are that you’re already doing all the normal things to market your practice. But have you tried these low-cost and yet … Read More

In-House Dental Savings Plans in a Post-ACA World: Are They Still Worth It?

Once upon a time, in-house dental savings plans (DSPs) made sense. After all, many of your patients didn’t have dental insurance but needed treatment. But now, with ACA, everyone should have insurance, right? Why should you put together an in-house … Read More

How a $30,000 Ferrari Helps with Case Acceptance

I was recently lecturing to a group of dentists in Chicago.  The topic of the hour was ‘value.’

I despise this word, but almost every doc I speak to believes they can create value through education. Granted, over a … Read More

Building Your Dream Practice Begins with Raising Your LID

Ok, I know what you are thinking. Raising my what?? Stay with me for a minute. Before becoming a coach, I trained in person with John Maxwell, who has consistently ranked as the world’s #1 Leadership Guru for many years … Read More