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New patients

8 Actionable Dental Implant Marketing Ideas to Help You Gain New Patients Who Are Begging for Operative Dentistry

December 22, 2016 |

One of the most basic human instincts is to hunt.  We do it every day.  We hunt for the next meal by looking around, grabbing coupons, or reading reviews online.  We hunt for items during holiday shopping.


Search engines … Read More

An In-House Dental Savings Plan for Seniors? Here are 5 Reasons it’s a Winning Idea

September 12, 2016 |

Seniors are a perfect target market for an in-house dental savings plan (DSP). While other demographic groups might be interested in your DSP, senior citizens have a unique set of circumstances influencing their dental care.  Here are 7 reasons senior … Read More

Finding Your Ideal Patients with Better Marketing

August 29, 2016 |

In my experience, most dental offices are pretty bad at marketing. They’ll invest in a mix of newspaper ads, phone book advertisements, maybe a radio spot. In some areas, they’ll have billboards. Many sponsor Little League teams. Everyone has a … Read More

How to be the ‘Amazon Prime’ of Dental Care

April 12, 2016 |

One of the most incredible shifts in the customer/service realm has been the success of Amazon Prime. Amazon took what was merely a transactional relationship with its customers and flipped the relationship into what is known as a known asset.



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10 Dental Patients That Suck the Life Out of Me

April 8, 2016 | 3

Don’t get me wrong, most of the time I love my patients. I am thankful for anyone who chooses to walk through my office door and put their trust in me and my team. However…by the time Thursday rolls around, … Read More

Swag Bag Recruiting: How Reciprocity Leads to New Patient Referrals

March 21, 2016 |

Use the principle of reciprocity to increase new patient referrals to your dental practice.


How do you attract new patients to your practice? If you’re like many dentists, you focus on post card campaigns, radio advertisements, and ads in … Read More

Honest Dental Office Job Titles

March 14, 2016 |

Sure, we can give ourselves fancy names like Scheduling Coordinator, Doctor of Dental Medicine and Oral Care Specialist, but after the end of a long day, these job descriptions feel a bit more accurate.




Front … Read More

How to Market Dental Services to a Target Audience

March 10, 2016 |

To get the best ROI for your budget, market your dental services to a narrowly targeted audience. Here’s how to get started.


Dentists need to attract new patients to expand their practices, but not all new patients are profitable … Read More

5 Phone Habits to Increase New Patient Yield

February 18, 2016 | 2

Improving staff phone habits can dramatically increase your new patient yield. Here’s where to start.


How do you get new patients in the door? You may try to attract them with ads and outreach, or with an excellent website. … Read More

Hooking New Patients: Setting Yourself Apart from the Crowd with Brand Identity

September 14, 2015 |

If you followed the advice in my last article, you’ve started using data to make marketing decisions. You know who your best patients are, and you know where to look for more patients like them. That means you’re ready to … Read More