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6 Tips to Handling a Negative Online Review

February 16, 2017 |

With approximately 88 percent of consumers today using online reviews in making their mind about local businesses, reviews are a prominent part of your dental practice’s online presence. And now, as individuals are gradually using their smartphones to search for … Read More

The Definition of ‘Oral Health’ Recently Received an Official Update

February 13, 2017 |

If you were to ask your patients what the definition of “oral health” is, how do you think they’d respond?


Mostly likely (and probably with a bit of a guilty conscience) they’d say that oral health simply means to … Read More

5 Reasons You Stink At Treatment Plan Presentation

February 9, 2017 |

I’ve watched dentists propose treatment in every way possible, and have come to a conclusion; some just suck. They write scripts and rehearse their pitch. They buy chairside explainer cards and subscribe to cute videos. They hire treatment plan coordinators, … Read More

5 Ways to Produce More Powerful, Short-form Dental Blog Copy

February 7, 2017 |

In a day when more and more patients go online to find a dentist, blogging has never been more important for helping you maintain a thriving dental practice. Blogging communicates your office values, helps inform your patients, and will even … Read More

Should Dentists Partner with Physicians for Better Diagnoses and Treatment?

January 26, 2017 |

Once upon a time, dentistry fitted into a neat little box. Dentists dealt with teeth. Physicians dealt with the rest of the body. The only time a dentist would chat with a physician was if they happened to belong to … Read More

4 Essential Traits Shared by the Best Front Office Teams

January 23, 2017 |

While the hygienist, dental assistant, and the dentists themselves all play essential roles in creating a great experience for dental patients, a positive dental experience begins long before anyone starts working on teeth!


In fact, the way someone perceives … Read More

Gain New Patients from Google Without Risking Your Wallet

January 19, 2017 |

Many dentists feel that gaining new patients from Google is a nebulous, enigmatic endeavour.


You get a cold call and sign up for the sales pitch. Or maybe they came recommended by another dentist you trust. Either way, no … Read More

Content Marketing with Trade Journal Articles: Reaching the Right People

January 16, 2017 |

Do you write articles for trade journals? If you don’t you’re missing out on a valuable authority –based marketing opportunity.  Trade magazines are valuable because they reach the people most likely to be interested in your products and services.


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How to ‘Close the Deal’ on Dental Treatment Plans

January 9, 2017 |

Once upon a time, in the golden age of dentistry, patients chose a single dentist. They trusted his treatment plans, never shopped around, and were willing to do whatever it took to improve their oral health. Flash forward to today’s … Read More

8 Actionable Dental Implant Marketing Ideas to Help You Gain New Patients Who Are Begging for Operative Dentistry

December 22, 2016 |

One of the most basic human instincts is to hunt.  We do it every day.  We hunt for the next meal by looking around, grabbing coupons, or reading reviews online.  We hunt for items during holiday shopping.


Search engines … Read More