San Fran is known for being progressive. True to form, they are the first city to approve a city-wide warning label to be placed on sugary beverages like soda and Gatorade ads. The warning will read:

WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco.

Scott Wiener, who proposed the warning label, said in a statement. “These health warnings will help provide people information they need to make informed decisions about what beverages they consume. Requiring health warnings on soda ads also makes clear that these drinks aren’t harmless — indeed, quite the opposite — and that the puppies, unicorns, and rainbows depicted in soda ads aren’t reality.”

The mayor has a little less than 2 weeks to sign the bill or veto the bill before it will automatically go into effect. It will be interesting to see 1. If the mayor will sign the bill and 2. If it will have an impact on consumer behavior.

 

What do you think? Will the warning labels curb consumption?