Pay-per-click Decoded

You want a quick way to get targeted traffic to your website?  Pay per click advertising may be for you.

Dry definition:

“also called cost per click, is an internet advertising model used to direct traffic to websites, … Read More

Responsive Web Design Decoded

Responsive web design sounds like something that should already be in place. “I can click buttons and go to places on my website. Looks responsive to me”

Dry definition

“Approach to web design aimed at crafting sites to provide an … Read More

Why Today’s Dental Insurance Sucks for Patients and Dentists

Every individual has an oral environment and subgingival and supragingival biofilm that is as specific to them as their fingerprint. For that reason, each and every patient requires an oral care regimen and often a restorative treatment plan that is … Read More

The Controversial Reason You Shouldn’t Treat All Your Patients the Same

If you missed the first two posts in this series, go here and here first. We have been opening eyes to the myth of ‘creating value’ and then offering real solutions for how to make real impact. Here is the … Read More

Social Reach Decoded

We have been on a mission to help doctors know enough about social media lingo to be dangerous. If you have missed the last few articles, check them out.

Social Reach

Dry definition:

“The estimated number of individuals in … Read More

Combat the Value Myth: Who Do You Think You Are?

If you missed it, you need to check out Why Creating Value is a Myth.

Let’s get right to the point. Every time a patient with a nice car, $200 jeans and an iPhone balks at a treatment plan…we get … Read More

Engagement and Content Marketing Decoded

When you start to have a conversation with people, you learn new things, things that will move your practice forward. By engaging your customers, you can find out what people want.

• What do they like to hear you … Read More

Three Resume Red Flags You Can’t Afford to Ignore

The hiring process seems to be moving along well, and you’ve got a promising pile of applications that you may want to consider. Now that you’ve narrowed down the initial influx of candidates, weeding out the ones that are obviously … Read More

Why ‘Creating Value’ is a Myth

Let’s get right to the point. Every time a patient with a nice car, $200 jeans and an iPhone balks at a treatment plan…we get mad. Sometimes, downright angry!

“You need to create value!” says every non-helpful person … Read More

The Dental Office Hierarchy Told In Awkward Family Photos

There is a problem that not many people want to talk about: the unspoken hierarchy in the dental office. To put it bluntly, the dental assistant is usually the lowest wo(man) on the totem pole, making the issue more evident … Read More