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Dental office life

5 Habits of Healthy Hygienists

April 28, 2016 |

Being happy is trending right now. We can credit the Millennials for bringing this value to the forefront. Not that people throughout the ages didn’t desire happiness but it was considered a future reward for hard work being done in … Read More

One Act Play

April 25, 2016 |

Dentistry tends to be fairly systematic and lends itself well to scale. If one doc can run three ops, then two can run 6, 3 can run 9 and so on. We can replicate each bundle on into infinity provided … Read More

How to be the ‘Amazon Prime’ of Dental Care

April 12, 2016 |

One of the most incredible shifts in the customer/service realm has been the success of Amazon Prime. Amazon took what was merely a transactional relationship with its customers and flipped the relationship into what is known as a known asset.



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10 Dental Patients That Suck the Life Out of Me

April 8, 2016 | 3

Don’t get me wrong, most of the time I love my patients. I am thankful for anyone who chooses to walk through my office door and put their trust in me and my team. However…by the time Thursday rolls around, … Read More

Consistent Persuasion: How to Use the Principle of Consistency to Get Your Dental Patients Better Care

April 4, 2016 |

Use Cialdini’s principle of persuasion to give your dental patients better care. Here are three easy ways to get started today.


Since I learned how to use the Cialdini Method of ethical persuasion, I’ve found a number of ways … Read More

What You Don’t Know About Motivational Interviewing, But Should: Interview with Lynn Carlisle

March 28, 2016 |

Q: Can you give our readers a brief synopsis of Motivational Interviewing?

A:  Motivational Interviewing was originated by William Miller, Ph.D. in the early 1980’s. Miller was a psychologist whose early training was in client-centered therapy and cognitive-behavioral approaches. He … Read More

3 Tips to Better Your Case Presentation Skills

March 24, 2016 |

Mandy, a hygienist for the last 10 years, was not looking forward to her day at the office.


Every day she goes through the same routine: Oral assessment, discuss outstanding treatment plan, hear ‘no’ from the patient to scheduling … Read More

Swag Bag Recruiting: How Reciprocity Leads to New Patient Referrals

March 21, 2016 |

Use the principle of reciprocity to increase new patient referrals to your dental practice.


How do you attract new patients to your practice? If you’re like many dentists, you focus on post card campaigns, radio advertisements, and ads in … Read More

How to Market Dental Services to a Target Audience

March 10, 2016 |

To get the best ROI for your budget, market your dental services to a narrowly targeted audience. Here’s how to get started.


Dentists need to attract new patients to expand their practices, but not all new patients are profitable … Read More

5 Phone Habits to Increase New Patient Yield

February 18, 2016 | 2

Improving staff phone habits can dramatically increase your new patient yield. Here’s where to start.


How do you get new patients in the door? You may try to attract them with ads and outreach, or with an excellent website. … Read More