Social Media Marketing (SMM) Decoded

As we shared last time, in SEO decoded, computer nerds have a special way of communicating. If you are a dental professional and have zero idea what your online presence is, or tune out when ‘those internet people’ start talking, … Read More

2 Things That Separate Rockstar Resumes from Rejected Resumes

So you’ve put out a compelling job ad, and you’re getting a flood of fantastic resumes. Now you have a wonderful problem: how to narrow down to a few rock star candidates. Fortunately, there’s a relatively simple way to sift out the … Read More

How to write a job ad that attracts rockstar applicants

 It’s a simple rule: Boring job ads attract boring resumes. You’ve got to sell the opportunity and make the open position be the job that your perfect candidate has been waiting for.

The key to composing such an ad comes down … Read More

SEO Decoded: What you need to know to be dangerous

If you can’t explain it simply, you don’t understand it well enough. – “Albert Einstein”

If you have been in the business long enough, you have seen the dental marketing agencies try to impress doctors with brochures, landing … Read More

What The Office Rule-Breakers and 8% of Bees Have In Common

I don’t follow the rules.

I don’t lie, steal or cheat, but I’m going to color outside the lines if I feel I need to. It shouldn’t surprise anyone that this trait is incredibly irritating to a lot of people … Read More

Why In-Office Financing Makes $ense

“Two little mice fell in a bucket of cream. The first mouse quickly gave up and drowned. The second mouse, wouldn’t quit. He struggled so hard that eventually he churned that cream into butter and crawled out. As of this … Read More

Why trying to hire the perfect employee is a huge mistake

How many perfect people do you imagine are scanning ads for dental jobs? If you guessed somewhere between zero and few, you are right. Managers make the mistake of writing job ads to attract the perfect employee when they should … Read More

What to do about crazy patient complaints

A patient in Florida came to her dentist complaining of a burning mouth the day after he placed her new dentures. Her dentist knew burning mouth syndrome (BMS) may have nothing to do with dental work so was confident insisting the … Read More

A controversial hiring strategy that actually works

Most dentists and dental office managers know that hiring and retaining great employees is the key to success for any dental office. But exactly how to make that happen seems like a mystery. Is it really just a question of … Read More

10 Surefire Tips for Front Desk Greatness

You are the face of the business.  You are the first person potential patients encounter when considering making an appointment.  You are the voice over the phone, the smile at the desk and the encourager at the other end of … Read More