Business tips
Responsive Web Design Decoded
July 20, 2015 | Austin KellyResponsive web design sounds like something that should already be in place. “I can click buttons and go to places on my website. Looks responsive to me”
Dry definition
“Approach to web design aimed at crafting sites to provide an … Read More
The Controversial Reason You Shouldn’t Treat All Your Patients the Same
July 13, 2015 | Chris MoriarityIf you missed the first two posts in this series, go here and here first. We have been opening eyes to the myth of ‘creating value’ and then offering real solutions for how to make real impact. Here is the … Read More
Social Reach Decoded
July 9, 2015 | Austin KellyWe have been on a mission to help doctors know enough about social media lingo to be dangerous. If you have missed the last few articles, check them out.
Social Reach
Dry definition:
“The estimated number of individuals in … Read More
Combat the Value Myth: Who Do You Think You Are?
July 6, 2015 | Chris Moriarity 1If you missed it, you need to check out Why Creating Value is a Myth.
Let’s get right to the point. Every time a patient with a nice car, $200 jeans and an iPhone balks at a treatment plan…we get … Read More
Engagement and Content Marketing Decoded
July 2, 2015 | Austin Kelly 1When you start to have a conversation with people, you learn new things, things that will move your practice forward. By engaging your customers, you can find out what people want.
- What do they like to hear you … Read More
Three Resume Red Flags You Can’t Afford to Ignore
June 29, 2015 | Laura HatchThe hiring process seems to be moving along well, and you’ve got a promising pile of applications that you may want to consider. Now that you’ve narrowed down the initial influx of candidates, weeding out the ones that are obviously … Read More
Why ‘Creating Value’ is a Myth
June 23, 2015 | Chris Moriarity 4Let’s get right to the point. Every time a patient with a nice car, $200 jeans and an iPhone balks at a treatment plan…we get mad. Sometimes, downright angry!
“You need to create value!” says every non-helpful person … Read More
The Dirtiest Word in the English Language is Not the ‘F’ Word
June 15, 2015 | Jonathan EngelI am not a prude, I do cuss at times, sometimes probably too much. But in all deference to the F word, the dirtiest word(s) in the English Language are actually personal responsibility. Give me a chance to elaborate here.
One Hiring Strategy I Guarantee You Aren’t Considering but Should
June 11, 2015 | Laura Hatch 1Listen closely to this piece of hiring advice, because you may not hear it anywhere else.
When you have a pool of good candidates and are looking to narrow down the options, take a hard look at the home … Read More
Navigate the Rough Waters of the Insured/Non-Insured Patient Mix Like a Pro
June 8, 2015 | Vicki McManusThe perception that being a full fee-for-service practice is the golden ticket to a great business is a widespread myth in our industry. “All my cash-flow problems would be solved if I didn’t have to deal with insurance!” Come on, … Read More