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Want to Improve Your Authority-Based Dental Marketing? Think Locally.

October 17, 2016 |

You’ve decided to improve your dental marketing. You’ve really upped the quality of your blog, you’ve seen a huge increase in organic search traffic, and you’re getting readers from all over the country. Yet, somehow, this success in marketing your … Read More

Beyond Wine and Cheese: 5 Quick Ideas for Dental Savings Plan Marketing Events

September 22, 2016 |

In my new book, HOW TO GROW YOUR DENTAL MEMBERSHIP PLAN: Marketing secrets behind my 1.4 million dollars of growth, I talk about how wine and cheese socials helped me market my in-house dental savings plan directly to senior citizens. … Read More

Numbers Don’t Lie….Or Do They?

September 16, 2016 |

Three men on a road trip decide to grab a cheap hotel for the night. The price of the room is $30.00.  In the morning, they each pitch in $10.00 ($10.00 X 3 = $30.00) and begin to leave. The … Read More

This is How to Make the World Better Today

August 4, 2016 |

The world really seems to be down doesn’t it?

It seems the only news is negative and sad. We are exasperated at the sadness and it’s easy to think there really isn’t anything we can do to make the world … Read More

Beyond the Phone Book: Five Creative Places to Market Your Dental Practice

August 1, 2016 |

Where do your patients hear about your practice? The phone book? Word of mouth? Billboards and the radio? Chances are that you’re already doing all the normal things to market your practice. But have you tried these low-cost and yet … Read More

7 Habits of Highly Successful Managers (According to Facebook)

February 1, 2016 |

Let’s be honest, a lot of us got into dentistry to do dentistry. But, if we run our own practices we wear more hats than the one labeled DDS. We are marketers, sales people, behavior counselors to our patients and leaders to our team. Often we put … Read More

6 Things the Dental Team Expects From Their Leader

March 10, 2015 | 1

Human beings are complex, and leading a group of people is not for the faint of heart, the spineless, the heartless or the unkind. With the multiplicity of the human personality, how does one navigate the needs of their team while … Read More