The Dirtiest Word in the English Language is Not the ‘F’ Word

I am not a prude, I do cuss at times, sometimes probably too much.  But in all deference to the F word, the dirtiest word(s) in the English Language are actually personal responsibility.  Give me a chance to elaborate here.

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One Hiring Strategy I Guarantee You Aren’t Considering but Should

Listen closely to this piece of hiring advice, because you may not hear it anywhere else.

When you have a pool of good candidates and are looking to narrow down the options, take a hard look at the home … Read More

Navigate the Rough Waters of the Insured/Non-Insured Patient Mix Like a Pro

The perception that being a full fee-for-service practice is the golden ticket to a great business is a widespread myth in our industry. “All my cash-flow problems would be solved if I didn’t have to deal with insurance!” Come on, … Read More

Social Media Marketing (SMM) Decoded

As we shared last time, in SEO decoded, computer nerds have a special way of communicating. If you are a dental professional and have zero idea what your online presence is, or tune out when ‘those internet people’ start talking, … Read More

Dear Dentist: An open letter from your dental insurance “partner”

Dear Participating Dentist,

This letter is to address some of the complaints we have received lately from our participating dentists with regard to our dental insurance business practices.

1. Yes, we decline valid pre-authorizations and claims on purpose.

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2 Things That Separate Rockstar Resumes from Rejected Resumes

So you’ve put out a compelling job ad, and you’re getting a flood of fantastic resumes. Now you have a wonderful problem: how to narrow down to a few rock star candidates. Fortunately, there’s a relatively simple way to sift out the … Read More

5 tell-tale signs you’re a temp hygienist

In the time between graduating hygiene school and finding a permanent place to hang my loupes, I spent a lot of time temping.  I was hungry for work during a time when there were more new hygienists than open operatories … Read More

How to write a job ad that attracts rockstar applicants

 It’s a simple rule: Boring job ads attract boring resumes. You’ve got to sell the opportunity and make the open position be the job that your perfect candidate has been waiting for.

The key to composing such an ad comes down … Read More

SEO Decoded: What you need to know to be dangerous

If you can’t explain it simply, you don’t understand it well enough. – “Albert Einstein”

If you have been in the business long enough, you have seen the dental marketing agencies try to impress doctors with brochures, landing … Read More

What The Office Rule-Breakers and 8% of Bees Have In Common

I don’t follow the rules.

I don’t lie, steal or cheat, but I’m going to color outside the lines if I feel I need to. It shouldn’t surprise anyone that this trait is incredibly irritating to a lot of people … Read More