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Why Keeping Up With Dental Research is Essential for Growing Your Practice

October 3, 2016 |

For many dental professionals, keeping up with continuing education or professional reading takes a back seat to the day-to-day running of the office. They’ll attend a CE seminar if the topic is especially interesting or the venue is especially good, … Read More

5 Reasons Dental Market Forces are Causing a Shift Toward Dental Membership Plans

June 13, 2016 |

Dental membership plans are becoming a much talked about addition to dental practices.  They are popping up in corporate offices and private practice all over the nation. If you are still wondering if being the Amazon Prime of … Read More

Dental Office, or Dental Wellness Center? Embracing the Future of Dental Practice

May 12, 2016 |

It’s time for the traditional dental office to meet the twenty-first century. In the past, the dentist was a place people went to have teeth cleaned, cavities filled, and dentures made. Oral health was a special kind of health, totally … Read More

Is Returning to School a Good Return on Investment?

May 5, 2016 |

I just got a call from someone asking for my input. She knows of my decades of experience in dental hygiene. Sherri is 57, newly divorced, and has experience as a certified dental assistant. Currently, she is struggling to finish a … Read More

Return on Relationship: The New Measure of Value

January 21, 2016 | 2

If you are still measuring the success of your practice based on your ROI, you are doing it wrong. ROI is a construct that is functional, as in it helps us with the budget, but it tells us very little … Read More

The Seven Habits of Highly Effective Call-Tracking for Your Dental Practice

October 15, 2015 |

In the last decade, call-tracking software has improved by leaps and bounds. It’s now possible to get detailed information on lost opportunities, new patient calls, conversion rates, and the actual return on investment (ROI) from your advertising campaigns. Has your … Read More

Who else wants to boost patient flow AND case acceptance this year?

January 21, 2015 |

As we start off another New Year, dentists and dental practice managers are scurrying to figure out the secret ingredients to boost patient flow and case acceptance in 2015.  While there is no one “secret sauce”, there is a key … Read More