3 Investment Strategies Hidden from Dentists in Plain Sight: Strategy 3 Controlling Costs

In the first two installments found here and here of our three-part “hidden in plain sight” investment strategy for dentists series, I’ve covered the importance of staying invested to earn market returns, while managing the risks involved. I’ll conclude with what may … Read More

3 Investment Strategies Hidden from Dentists in Plain Sight: Strategy 2

In my last piece, we described why doctors should ignore the never-ending onslaught of unpredictable financial news and tend to three strategies that can be much more readily managed – at least once you know they are there. Hidden in … Read More

3 Investment Strategies Hidden From Dentists in Plain Sight

If you’ve ever dabbled in graphic design, you’re familiar with the concept of white space. When viewing an illustration, we typically pay the most attention to the visible ink on the page, such as a paragraph of text, a bar … Read More

Hooking New Patients: Setting Yourself Apart from the Crowd with Brand Identity

If you followed the advice in my last article, you’ve started using data to make marketing decisions. You know who your best patients are, and you know where to look for more patients like them. That means you’re ready to … Read More

Hooking New Patients: How Data-Driven Marketing Can Increase Your Bottom Line

New patients are the lifeblood of any dental practice. According to a survey conducted by the ADA, more than a quarter of American dentists feel that they’re not busy enough and want to increase the number of patients they see. … Read More

Seatbelts, Metal Spikes and Metrics

Day-to-day my task is simple: find more effective ways for people to grow their businesses. Depending on the client, place and time we often fall into an exaggerated sense of urgency. This acceleration leads to shortsighted thinking and unintended consequences.

… Read More

Corporate Dentistry and It’s Impact on Quality Care

Owning and operating a small business has long been a part of dentistry.  We are not given much training in dental school on how to run a business, how to optimize our websites or how to grow a dental practice … Read More

How to attract 20 to 30 new patients per month

Are you ready to increase your new patient flow but aren’t sure how?

Here’s How to Get In Front of New Patients

If someone told you that 80% of all the new patients in your city were hanging … Read More

6 Reasons You Should Offer Facial Enhancements to Your Patients

 From an outside perspective, dentists are thought of as the men and women who know teeth. We’re generalized and often minimized as knowing crowns, cuspids, and cavities; and sometimes the pigeonholing isn’t only done by our patients- we do it … Read More

Pay-per-click Decoded

You want a quick way to get targeted traffic to your website?  Pay per click advertising may be for you.

Dry definition:

“also called cost per click, is an internet advertising model used to direct traffic to websites, … Read More