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Ideal Patient Profile

Finding Your Ideal Patients with Better Marketing

August 29, 2016 |

In my experience, most dental offices are pretty bad at marketing. They’ll invest in a mix of newspaper ads, phone book advertisements, maybe a radio spot. In some areas, they’ll have billboards. Many sponsor Little League teams. Everyone has a … Read More

3 Shocking Things Dental Offices Still Aren’t Doing

December 28, 2015 |

With 2016 on horizon, many offices are looking back on what went well, what didn’t go well, or maybe asking what the hell happened in 2015.

 

In an effort to kick 2016 off on the right foot I’ve created a … Read More

When to let a patient walk out, even if you need the money

March 19, 2015 |

Dental school prepared us to manage things like gum disease, caries, and prepare teeth for crowns and bridges, but what it didn’t teach us was the hard stuff.

 

Like when to let a patient walk out the door even … Read More

How to develop an Ideal Patient Profile to attract the right patients to your practice

January 28, 2015 | 1

One of the few things my wife and I do NOT see eye to eye on is how to go shopping.  When I go shopping I know exactly what I am going to purchase, the brand, the model, and the … Read More

6 ways to improve your dental Facebook page to get more patients

January 21, 2015 |

81% of adults are on the internet. The largest social media outlet used is Facebook. I think we can all agree that if you aren’t paying much attention to your practice Facebook account, it is probably time to start.  Using … Read More