How a $30,000 Ferrari Helps with Case Acceptance

July 21, 2016 | Chris Moriarity

I was recently lecturing to a group of dentists in Chicago.  The topic of the hour was ‘value.’

 

I despise this word, but almost every doc I speak to believes they can create value through education. Granted, over a … Read More

Combat the Value Myth: Who Do You Think You Are?

July 6, 2015 | Chris Moriarity 1

If you missed it, you need to check out Why Creating Value is a Myth.

Let’s get right to the point. Every time a patient with a nice car, $200 jeans and an iPhone balks at a treatment plan…we get … Read More