Losing the God Complex in Your Dental Marketing

If you read Chapter 7 of my new book, Grow Your Dental Practice with Wine and Cheese, you’ll notice I talk a lot about trial and error, and the lessons I learned as I rolled out my in-house dental savings … Read More

The 12 Days of Dentistmas

This time of year is full of excitement and chaos. Everyone is anticipating time off with family and that means things can get a little crazy around the office. To make your day a little brighter today we thought you might enjoy a … Read More

The Impact of the Federal Reserve on Your Money

Since December 2008, the U.S. Federal Reserve (the Fed) has held the federal funds rate at zero percent, seeking to bolster an ailing economy in the aftermath of the Great Recession. Economists agree that the position is unusual, and highly … Read More

Hiring Rock Star Employees, Part 10: The Power of a First Impressions

In the last installment of this series, I recommended that you give equal weight to the first impression of a candidate by your current staff..

Now that your staff has had a chance to weigh in, it’s time to … Read More

What You Need To Know About the Changes to Social Security

How These Changes Could Affect Your Future Filing Strategy

Establishing a well-crafted plan that addresses the role Social Security retirement benefits will play in your financial future has never been more important, especially in light of recent changes to how … Read More

Dear Patient, I’m not the asshole you think I am. Sincerely, your Dentist

Dear dental patient,

Most of the dental professionals I know are normal, nice regular people. It is a shame that the general public thinks it is okay to despise a group of people based on their profession, but historically groups … Read More

5 Steps to Physician Marketing: Generate Quality Physician Referrals in Less than 2 Hours a Day

Last week, my article focused on why physician referrals are important to your practice.  This week, I want to get to the nitty-gritty of how to start generating referrals.  What prevents most practice owners from starting a physician marketing program … Read More

Confessions of a Bad Dental Patient

Do you have a patient ranking system in your office? You know, like “A” patients always show up, need extensive work and pay on time; “B” patients usually show up, need some work and pay on time and “C” patients … Read More

Three Reasons Why You Should Care about Physician Referrals

Every day I talk to dentists, practice managers, and providers, who come to me seeking advice on how to navigate the peaks and valleys of practice ownership.  I advise them in many facets of their businesses, but the question that … Read More

Will CAMBRA Put Dentists Out of Business?

When I first started practicing Caries Management by Risk Assessment (CAMBRA) in 2001, I did so because I was frustrated that I was doing everything I had been taught in dental school and my patients were continuing to get decay. … Read More